Spotify's competitive edge is the amount of data it holds on listeners and the way it uses that data to increase engagement. ... Using the same underlying data and technology can provide unique insights to record labels and artists about who's listening to what and help them reach more listeners. The Spotify algorithm sets itself apart from other digital music streaming services. The algorithm is an AI system known as BaRT (an abbreviation of Ba ndits for R ecommendations as T reatments). Basically, BaRT’s job is to keep listeners listening. It does this by playing and suggesting songs it knows the user is familiar with, while dropping in some fresh tracks it thinks they might like, but most importantly, haven’t heard before. This makes sure the listener is engaged, but things never get boring. BaRT decides what to suggest to listeners by combining two concepts – Explore and Exploit. This combination is the key to the platform’s recommendation system. Exploit uses the listene