Skip to main content

Matthew West's Secret To Writing Lyrics You Can Feel

Matthew West's Secret To Writing Lyrics You Can Feel

Writing Lyrics You Can Feel

by Kapa Freeman

Do you want to write song lyrics that people can feel? Here's a trick from one of my favorite CCM songwriters. Thank Matthew West for this one.

One of his more recent songs, "Truth Be Told" really pulls the heart strings. He gets this effect by using a technique that I call "Imagery pairs.". 

Before I get into how to make one, let me show you why they make lyrics so easy to feel. People are hardwired to connect more with visual lyrics.

Why?

It's simply human nature. If you want someone to feel something, you can't just tell them about it. They have to experience it for themselves. And if you want them to experience it for themselves, they have to SEE it for themselves.

It's one thing to tell someone that their words hurt you. It's another thing to tell them: "You stabbed me in the heart with a sentence!"

So, the more visual, the more emotional impact, but there is a drawback. Sometimes lyrics can get TOO visual. And you're using so many images, people don't actually get what you're trying to say. That's where "imagery pairs" come in. This is a technique I developed from listening to songs like "Truth Be Told."

Basically, it's just a pair of two lines of lyrics. One is a statement. The other is a picture. The order doesn't matter as longs as you have both. The statement makes sure people know what you're talking about. The picture makes sure they feel it.

Enter Matthew West:

  • "Lie number one you're supposed to have it all together. (*Statement*)
  • And when they ask how you're doing Just smile and tell them, 'Never better' (*Picture*)"

The first line is simply a statement of a fact. No image in your head at all. The second paints a scene of a person asking a question, and the other responding with a false smile... Paints a picture in your head. It's a subtle picture, but it's a picture.

It's strategies like these that make the difference between songs that are "pretty good..." and songs that people are hardwired to love. All it takes is an understanding of the psychology behind the songs we love. The strategies that Hit-songwriters use to write them, and having a process that puts those strategies in your songs consistently.


Check out all of the posts related to Music Marketing: 


Kapa Freeman is the Founder and Songwriting Coach of The Intentional Songwriter, whose goal is to help musicians become publisher-ready songwriters so they can access songwriter-only income streams that pay more money for less of their time.

After taking an "assembly line approach" to songwriting, Kepa added consistency to his songwriting and went from song rejections to publishing deals over the course of a year. Now he uses this same approach to help musicians go from beginning to publisher-ready songwriters in a matter of weeks.

https://www.prosongsonpurpose.com/



Popular posts

"Hosanna (Palm Sunday) [Live]" by Century Worship: A Palm Sunday Call to Rejoice the King

Century Worship's "Hosanna (Palm Sunday) [Live]" is a joyful gathering cry: "Can you hear it in the distance? The King is coming." The song takes us back to the Palm Sunday moment when Jesus entered Jerusalem, humble and righteous. The lyrics invite us to gather because something is happening. The King is approaching - not with spectacle, but with humility, faithfulness, and saving grace.  Our response is that of expectation, not spectatorship. This is worship that moves us and lifts our eyes. Instead of holding back, we're encouraged "raise up your voices" and prepare the way by laying down symbols of surrender. "Oh lay down your branches, make way for the Savior."   So, why does this song matter today? Because it reminds us that worship is both a response and a declaration. Rejoice, make room, and speak it out! We're reminded of His goodness "to save us, to change us, to bring us home again," and it anchors our hope: ...

"So Loved (feat. Pearl Harry)" by Le Monde Bear: John 3:16 With a Disco Pulse

“So Loved (feat. Pearl Harry)” by Le Monde Bear is a song about John 3:16. The beginnings go back to when Le Monde Bear heard Pearl Harry sing for chapel at her high school worship time, and the song came alive — the vibe and music quickly followed soon after. They recorded Pearl's vocal during a lunch break, and you can still hear kids screaming in the background of her vocal track. The song further developed during the week of the first strikes on Israel, October 7, 2023. Disco, yes. Gospel, absolutely! The lyrics start with humanity “walking in darkness,” blind and off-balance, so relevant for our world today. The song points us to new light breaks and shows us a path through the wilderness, as it retells salvation as rescue, not as a form of self-improvement. God gave His Son, and we may respond with belief. The result is everlasting life. His grace is not limited to one place or specific people. The bridge insists that there is no border, distance, or ransom is too great. ...

"Mid-Broken Sea" by Krystal Dawn Land: When Faith Meets the Impossible

What does it feel like to stand at the edge of one of life's stormy seas, wondering if God sees you there? The seed for "Mid-Broken Sea" by Krystal Dawn Land was planted one early morning in March of 2024, somewhere between a deep sleep and waking up, when Krystal saw the words, "Mid-Broken Sea" appearing one letter at a time across white paper in an old typewriter. As she saw this title, she saw a sketch of ocean waves on each side. This picture kept coming back to mind throughout the following year. As the lyrics and melody shaped, the story danced between Biblical accounts and current ongoings of those we pray will trust God's hand and allow Him to lead them through their Broken Sea.  The message of this song isn't one of abstract theology. It's a practical lifeline for anyone who is going through one of life's storms and it places God center stage: "I'm trying to show you my hand, to lead you to the Promise Land." Notice the i...