Skip to main content

Matthew West's Secret To Writing Lyrics You Can Feel

Matthew West's Secret To Writing Lyrics You Can Feel

Writing Lyrics You Can Feel

by Kapa Freeman

Do you want to write song lyrics that people can feel? Here's a trick from one of my favorite CCM songwriters. Thank Matthew West for this one.

One of his more recent songs, "Truth Be Told" really pulls the heart strings. He gets this effect by using a technique that I call "Imagery pairs.". 

Before I get into how to make one, let me show you why they make lyrics so easy to feel. People are hardwired to connect more with visual lyrics.

Why?

It's simply human nature. If you want someone to feel something, you can't just tell them about it. They have to experience it for themselves. And if you want them to experience it for themselves, they have to SEE it for themselves.

It's one thing to tell someone that their words hurt you. It's another thing to tell them: "You stabbed me in the heart with a sentence!"

So, the more visual, the more emotional impact, but there is a drawback. Sometimes lyrics can get TOO visual. And you're using so many images, people don't actually get what you're trying to say. That's where "imagery pairs" come in. This is a technique I developed from listening to songs like "Truth Be Told."

Basically, it's just a pair of two lines of lyrics. One is a statement. The other is a picture. The order doesn't matter as longs as you have both. The statement makes sure people know what you're talking about. The picture makes sure they feel it.

Enter Matthew West:

  • "Lie number one you're supposed to have it all together. (*Statement*)
  • And when they ask how you're doing Just smile and tell them, 'Never better' (*Picture*)"

The first line is simply a statement of a fact. No image in your head at all. The second paints a scene of a person asking a question, and the other responding with a false smile... Paints a picture in your head. It's a subtle picture, but it's a picture.

It's strategies like these that make the difference between songs that are "pretty good..." and songs that people are hardwired to love. All it takes is an understanding of the psychology behind the songs we love. The strategies that Hit-songwriters use to write them, and having a process that puts those strategies in your songs consistently.


Check out all of the posts related to Music Marketing: 


Kapa Freeman is the Founder and Songwriting Coach of The Intentional Songwriter, whose goal is to help musicians become publisher-ready songwriters so they can access songwriter-only income streams that pay more money for less of their time.

After taking an "assembly line approach" to songwriting, Kepa added consistency to his songwriting and went from song rejections to publishing deals over the course of a year. Now he uses this same approach to help musicians go from beginning to publisher-ready songwriters in a matter of weeks.

https://www.prosongsonpurpose.com/



Popular posts

"Your Love" by Kevin Winebarger - When Mercy Becomes Your Identity

Kevin Winebarger teamed up with Joshua Frerichs and Benji Cowart to create this beautiful song. "Your Love" tackles that discouraging voice we all hear from time to time, the one that whispers that we're not enough and that we are defined by our past. "Once a liar, always a liar," and all kinds of variations along this same line of thought. This song isn't about wallowing in shame. "Your Love" is a celebration of the grace that changes everything.  The opening lines hit hard: "I could believe that I'm not enough // It's clear to see I don't measure up." Yep, we've all been there! But this isn't how God want us to be defined… He loved us first! "It's just what You've done // Because of Your love." That's the heart of everything.  Kevin places the change the God brings into perspective, "I could believe that my mistakes // Will follow me down into the grave // But I'm not who I was....

"Not Far From Us" by Divine Vibes: Stop Searching. Start Reaching.

The search can end right now. The Apostle Paul stood in Athens surrounded by altars and idols — a city full of people reaching toward something they couldn’t name. Among all their shrines, Paul spotted one inscription: “To an unknown God.” That moment became the opening of one of the most powerful declarations in Scripture. The people were already searching. They just didn’t know who they were searching for. “Not Far From Us” is a collaboration between Divine Vibes and House of Purpose. The track takes that same scene and sets it to Afro House and cinematic electronic music. Created directly from Acts 17, the lyrics move like Paul’s speech itself — from observation to revelation. “I found an altar to an unknown God // This God whom you worship without knowing // This is the one I’m telling you about.” Divine Vibes doesn’t just retell the story… he pulls you right into it. What Paul told the Athenians next also applies to each of us today: “Yet he is actually not far from each one of ...

"No One Like You Jesus" by Morgan Starner: Why Only Jesus Can Carry Your Burdens

Who really deserves your loudest praise? “No One Like You Jesus” by Morgan Starner didn’t start in a studio. It started as a voice memo, hummed late at night, half-formed and unfinished. Morgan took that fragile melody into the studio and built it up, layer by layer, until it held over 100 stacked vocals. The result sounds like a celebration. Bright, rhythmic, and impossible to sit still while listening. That’s the point of this song… Gospel-pop with a modern pulse, made to move bodies and hearts at the same time.  Listen to the bridge, and you’ll hear a question underneath the beat: “Who else gonna take my burdens? Who else gonna get me through?” Morgan answers the question without hesitation. “No one else but You.”   Scripture asks the same question, thousands of years earlier. Here is how Moses responded after crossing the Red Sea: “Who is like you, O Lord, among the gods? Who is like you, majestic in holiness, awesome in glorious deeds, doing wonders?” (Exodus 15:11, ESV...